Since: 2001

3D-Scanned Bristle Clusters: Customizing Density for Targeted Makeup Application (E.g., Under-Eye Concealer)

3D scanned bristle clusters enable custom density in makeup brushes, enhancing targeted application like under-eye concealer by adapting to facial topography for seamless coverage and reduced irritati...

Shaving Brush Market Forecast: 12% Growth Expected by 2028

The global shaving brush market is projected to grow at a 12% CAGR, reaching new heights by 2028. Key drivers include rising men’s grooming awareness, demand for premium materials, e-commerce growth, ...

Estée Lauder Acquires Sustainable Brush Startup: Focus on Mushroom-Based Bristle Innovation

Estée Lauder acquires EcoBristle Labs to advance mushroom-based bristle technology, merging eco-friendly innovation with high-performance cosmetic brushes amid booming demand for sustainable beauty so...

L’Oreal’s "Sustainable Beauty Pledge": All Brushes to Use Recycled Bristles by 2027

L'Oreal's Sustainable Beauty Pledge commits to using 100% recycled brush bristles by 2027. Explore the industry impact, technical challenges, and consumer trends driving this eco-friendly transition i...

Chinese Brush Brands Use Live-Stream Selling: Real-Time Demos of Bristle Softness Drive Sales

Chinese Makeup Brush Brands Boost Sales via Live-Stream Selling: Real-Time Bristle Softness Demos Take Center StageIn the dynamic world of global beauty e-commerce, live-stream selling has evolved fro

Natural Hair Brush Certification: Organizations Setting Ethical Sourcing Standards

Discover leading organizations setting ethical sourcing standards for natural hair brushes, including certification criteria for animal welfare, sustainability, and cruelty-free practices in brush pro...

Consumer Survey: 70% of U.S. Shoppers Prioritize "Cruelty-Free" Labels on Bristle Products

U.S. consumer survey reveals 70% prioritize cruelty-free labels for bristle products. Explore how the cosmetic brush industry responds with synthetic bristles and ethical certifications to meet demand...

EU’s "Plastic-Free" Directive: Brush Brands Test Paper-Based Bristle Alternatives

The EU’s Plastic-Free Directive is driving cosmetic brands to test paper-based bristle alternatives, addressing plastic pollution in makeup brushes. Explore sustainability challenges, technical innova...

Indonesian Brush Exports to Australia Grow: Water-Resistant Bristles for Humid Climates

Indonesia’s cosmetic brush exports to Australia are growing, driven by water-resistant bristle technology. These brushes, with hydrophobic coatings, address Australia’s humid climate by reducing moist...

Bristle Durability Tests: Simulating Years of Use in Lab Settings

Learn how lab bristle durability tests simulate years of shaving brush use through mechanical friction, chemical exposure, and bending fatigue tests. Discover how these simulations improve bristle res...